Leapfrogging competition is a blueprint of five Giant Steps that will make or break an organization into or from market leadership, but it is the fifteen commitments described in the page that will make or break the execution of that blueprint.
An organization can get market leadership by thinking out of the box, and staying ahead of the competition by being exceptional and thinking ahead of competitors innovating new ideas before competitors do.
An organization looking to gain market leadership is also required to ensure that there is a wealth of information available in the organization. As information is vital to an organization’s survival, a leapfrogging organization knows that information dissemination and free flow of information is vital to destroy barriers to the flow of ideas and literate the employees.
Gone are the days of mass markets and uniform, standardized products and services. Leapfrogging organizations believe they are in business not to build profits but customers which subsequently translates into increased market share, earnings, shareholder value and profits. They also tailor their products and services to each individual customer, offering personalized services and products to suit each customer thereby increasing customer trust and loyalty.
A leapfrogging organization needs allies and builds trusted networks all around the world. They believe no man is an island and seek intimate relationships. They don’t see an “us” vs. “them”, they instead see networks and alliances where information is freely shared and which is based on trust. To cap it all, leapfrogging organizations look to partner with competitors and customers to move on to the next level.
A leapfrogging organization also needs to embrace change. Even though change is messy, unruly, chaotic and unpredictable, the organization must plan change as situations change to make it conversant with on-going trends in its reality.
Finally, even though the 5 giant steps tell an organization how to leapfrog the competition, the real value is in the provision of tools to capitalize and empowering the organization to do so with gratitude and grace. As we can’t deny transformation, nor can we predict the onslaught of changes that are coming around the corner in every sector of the economy. What we can do is search for them as they emerge, and shape them toward reinventing our businesses and creating new value or customers and investors. The five giant steps help an organization to do that.
An organization can get market leadership by thinking out of the box, and staying ahead of the competition by being exceptional and thinking ahead of competitors innovating new ideas before competitors do.
An organization looking to gain market leadership is also required to ensure that there is a wealth of information available in the organization. As information is vital to an organization’s survival, a leapfrogging organization knows that information dissemination and free flow of information is vital to destroy barriers to the flow of ideas and literate the employees.
Gone are the days of mass markets and uniform, standardized products and services. Leapfrogging organizations believe they are in business not to build profits but customers which subsequently translates into increased market share, earnings, shareholder value and profits. They also tailor their products and services to each individual customer, offering personalized services and products to suit each customer thereby increasing customer trust and loyalty.
A leapfrogging organization needs allies and builds trusted networks all around the world. They believe no man is an island and seek intimate relationships. They don’t see an “us” vs. “them”, they instead see networks and alliances where information is freely shared and which is based on trust. To cap it all, leapfrogging organizations look to partner with competitors and customers to move on to the next level.
A leapfrogging organization also needs to embrace change. Even though change is messy, unruly, chaotic and unpredictable, the organization must plan change as situations change to make it conversant with on-going trends in its reality.
Finally, even though the 5 giant steps tell an organization how to leapfrog the competition, the real value is in the provision of tools to capitalize and empowering the organization to do so with gratitude and grace. As we can’t deny transformation, nor can we predict the onslaught of changes that are coming around the corner in every sector of the economy. What we can do is search for them as they emerge, and shape them toward reinventing our businesses and creating new value or customers and investors. The five giant steps help an organization to do that.
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